Big Tobacco Enters Electronic Cigarette Market

Big Tobacco Enters Electronic Cigarette Market

Lorillard, the third largest tobacco cigarette manufacturer in the United States (most known for the Newport), has leaped into the electronic cigarette market with the purchase of Blu Ecigs for $135 million dollars!

With big tobacco companies showing loses in sales, this is hardly a surprise.

blu ecigs are the perfect adjacency for us to participate in the smokeless market, but in a Lorillard way,” Murray Kessler, chairman, CEO and president of Lorillard, said in a statement. “We believe that blu will benefit from Lorillard Tobacco Company’s regulatory experience and sales infrastructure which are needed for it, and the category, to reach its potential in a responsble manner.

Big Tobacco Enters Electronic Cigarette Market

Get ready everyone, the tide is a changin!

I think the keyword here is, “regulatory experience”.

2 Comments

  • Rachel Verdi says:

    Oh dear. I think we all knew it was just a matter of time. I’m not at all surprised. Its a little sad, though, to think this may be the beginning of the end of the ‘cottage industry’ for vaping. I have no doubt the vaping industry will continue, and probably much larger than it is now, but think large corporate interests may well smoosh most of the little guys in the industry. That would be a tragedy, indeed. I’m not a fan of ‘big tobacco’, clearly, but the only positive I can see coming out of this is perhaps once the Big T brouhahas get their foot in the door, its possible there will be some slowing or cessation to the ridiculous proposed legislation trying to lump vaping in with cigarettes. I don’t like it, but there’s something to be said for the power of a large corporate lobby and their influence. Up till now its been to their best interest to keep the heat on the vaping industry… once they’re profiting from it, perhaps that will change.

    I can tell you, I certainly won’t be spending any of my limited vaping dollars on anything owned by these huge tobacco corporations. I figure they got a significant chunk of my money for $18 years, and that was more than enough. lol But maybe if we’re lucky, this huge corporate influence will make vaping more accessible and give more smokers an alternative.

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